Disney’s Anne Sweeney thinks Steve Jobs is a Pirate? Aaarrr!
Reuters has an interesting article about Anne Sweeney’s interaction with Steve Jobs, when they wanted to demo iTunes and a video iPod before they were launched! Apparently Steve Jobs showed up with an episode of ‘Lost’, on the iPod, and showed it to Anne. She was particularly concerned about how high quality the digital copy was, when they hadn’t ever provided it to Apple.
I am sure it is very possible that someone in Apple could have acquired the pisode via a “non-traditional” method, but I doubt it. Even in 2005, DVRs already existed and could have captured this episode at quite a high quality. It is entirely logical and reasonable that Apple would have gone out of their way to use an Disney owned property to pitch them on their new platform.
I also know that since at LEAST 2001, Apple has had people whose sole job is to test encoding videos with their Quicktime application. Apparently they do this encoding testing, to see how well it compares across multiple different source materials. THey a