Disney Mobile Launches New Phones in Japan

Today, Engaget reported that Disney is launching new phones with the DoCoMo brand, in Japan. These new phones will be Android based and provide exclusive access to Disney content. This seems to be a similar them to the Disney phones that were discussed last fall. Disney appears to be strongly targeting the Japanese market with new phones. It will be interesting to see if we ever see this kind of market focus in the US. With the potential use of smartphones in their theme parks, it would seem to be a logical direction.

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